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Extra Income Through
Chocolate Making - Part IX
Best Marketing Method

By Bob Sherman

Welcome to part nine of this series. In this segment I will be discussing the best marketing technique for a small part time chocolate business.

The Spoken Word
Oddly enough, the absolute best advertising is also pretty much free - word of mouth. Although often overlooked, no amount of money can purchase the advertising power that satisfied customers provide for free. While this alone may not provide the necessary volume of customers to keep a large corporation in business, enough satisfied customers can easily be all the advertising your small chocolate business will ever need.

Starting The Ball Rolling
Like a snowball rolling down hill, this form of marketing grows over time. But you have to start someplace.

Tell everyone you meet and always have your business card handy to give out.
Have all your friends and family spread the word.
Offer incentives to customers for referrals (more on this below).
Donations To PTA (and other organizations) gift baskets and such. Be sure to include your business card.
If you are still working another job, make sure all your co workers know.

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Disclaimer: The information presented here is accurate to the best of my knowledge and common chocolate making practices as of the time of this writing - August 2009. The author and the publisher accept no liability for the use or misuse of any of the information presented in this article. This article is presented for informational purposes and is used at your own risk.

Author: Bob Sherman

Publisher: Bobby's Craft Boutique Inc.

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